Friday, January 17, 2014

New AccuWeather Channel will Deliver 'All Weather, All the Time'

January 17,2014; 9:22PM,EST
 
 

AccuWeather Global Weather Center - January 17, 2014 - Since the announcement of the launch of the 24/7 AccuWeather Channel in the third quarter of 2014, the company has seen a groundswell of positive support. In AccuWeather's continued commitment to put its audience first, the company responds to audience needs by keeping the focus on forecasts, not fluff - All Weather, All the Time™.
"Our focus has always been weather forecasts delivered in a way that helps people make decisions to improve their lives - their safety, health, activities, and travel," said Dr. Joel N. Myers, Founder & President of AccuWeather, Inc. "With over 50 years of experience, AccuWeather knows what people want in weather programming. We provide this now through our suite of services available to the public, including AccuWeather.com web and mobile sites, AccuWeather mobile apps and through our newspaper, radio, and TV clients. We will also provide this on the new AccuWeather Channel, another way to get weather forecasts whenever and wherever people need them with highly localized updates."
Feedback from AccuWeather's audience has been overwhelmingly positive, with comments including:
•AccuWeather has always had the most accurate forecasts... Please stick to weather (Facebook)
•I am shamefully excited over the fact that my favorite weather forecasters are going to have a TV channel. Nerd alert! (Twitter)
•You mean we will actually have real weather? Sweet, sweet! (Facebook)
•Good to hear. Truly the most accurate weather reporting service. (Facebook)
•I've been an avid fan of AccuWeather for quite some time and believe you guys to be the best weather source out there, hands down. One of the last things I do at night and first things I do in the morning, each and every day, is check AccuWeather.com for how to plan my daily routines accordingly. (Email)
•I have recently been hoping that AccuWeather would start a competing cable channel. . . LO AND BEHOLD! (Email)
"AccuWeather has been planning this channel for some time, but with recent concerns raised over the availability of quality forecasts on TV, we decided to announce the launch," Myers said. "AccuWeather is the world's largest and fastest growing multi-media weather company, reaching over one billion people every day. An expansion to include the AccuWeather Channel is another way we will help people's lives."
"AccuWeather works cooperatively with its distribution partners to achieve solutions that benefit the cable and satellite audience," said Barry Lee Myers, CEO of AccuWeather, Inc.
AccuWeather has a long-established history of innovation and a dedication to forecasting accuracy they intend to bring to the new channel. The company was the first to introduce 5-day, 7-day, 10-day, 15-day, 25-day, 30-day, and 45-day detailed forecasts, setting the industry standard in longer-range forecasting, as well as RealFeel Temperature®. The new MinuteCast™, providing Minute by Minute™ forecasts for every location in the United States and Canada, is available on the SkyMotion app by AccuWeather and will be expanding to all properties soon.
The AccuWeather Channel is to be a multi-platform solution streamed on AccuWeather.com and other internet sites, as well as through media partner affiliate mobile and internet sites and is expected to be available through cable and satellite carriers.
Media Coverage:
AccuWeather to Launch 24/7 TV Station
State College-based AccuWeather to Launch 24/7 Cable Network

About AccuWeather, Inc. and AccuWeather.com
Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers.
Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 72,000 third-party websites.

Let us know what you would like to see on the AccuWeather Channel! Send us your comments on Facebook, Twitter or Google+.

On Social Media
Marcus Rauhut
MarcusRauhutPO
Weather wars: DirecTV drops Weather Channel, AccuWeather to add channel wapo.st/1gF5PKb
Beth Braverman
bethbrav
don't need either, I've got @poncho_ny RT @BW: Storms ahead as AccuWeather takes on the Weather Channel | buswk.co/1b8IpZV
 
 
  • Matthew Marchalk · Top Commenter
    When I was a kid I watched TWC 10 hours a day. I broke the addiction when they started showing all of the reality garbage instead. Ugh, I guess I am going to fall off the wagon. I am glad you have made the decision you have, and I wonder how much Directv paid you to headline this announcement today? :) Not that there is anything wrong with that. I am glad Directv decided to give the boot to TWC and I hope other providers follow suit and go with Accuweather as well. I though it was rediculous when TWC played the "this will cost lives" card. Their more focused on airing garbage than providing 24/7 alerts. Terrible channel. Happy to see it go. I'm thrilled that I will be able to watch the weather without having to hear the rediculous winter storm names. Idiots over there running TWC, absolute idiots!
    • Nora O'donnell Wilson · Top Commenter · Homemaker at Retired
      Because of all those annoying shows and all the irritating commercials( it started as a once a week thing-"Storm Stories") The Weather Channel has became pretty useless. I hope WOW will carry the new Accu-Weather channel and give the TWC a run for the money.
  • Joe Sims · National Accounts Manager at WSI
    Good for you AccuWeather! Really looking forward to you guy's this fall. Enough of the fluff and stuff TWC promotes.
  • Andrew Stone
    ACCUWEATHER TO LAUNCH ITS OWN 24/ 7 WEATHER CHANNEL.. BRAVO...
  • Lukas Irons · Clark State Community College
    TWC is nothing but a three ring circus anymore...Reality Shows, Al Roker, Jim Cantore...nuff said..And while were on the subject of the "meterologists and forecasts" Why do all the women forecasters on the weather channel looked like they stepped out of the strip club while some of the men especially Cantore and Bettes think their Charles Atlas. Two words, "LLBean advertisement". That's what I think of when I see people like Cantore tebowing in hurricanes or Seidel ovulating in the snow donning their LLBean Jackets. pathetic.
  • Joe Kuhns · Top Commenter
    it does get tiring when you turn on TWC to get weather and they have a tow truck driver show on or prospectors not interested I want a real weather channel so I hope you stick to your plan and over time u don't erode like the TWC did.
  • Andrew Shisko
    I remember Joel on Weather World, which I still enjoy. Good luck. When the weather channel started all day weather, I did not believe it would succeed. I was wrong again.
  • Bernadette Peralta-Cataneo
    Hope it works out. I grew up listening to accwx on 1010 wins and learning a lot from mets like Meyers.Abrams, Sobel etc. Just hope you mostly use your great mets on the station as opposed to your weather newscasters. I want to see Dave Bowers, been listening to him for ages on the radio but have never seen him lol.
  • Tim Stang · Top Commenter · Burgettstown Junior - Senior High School
    I'm not quite sure what everyone has been smoking. AccuWeather, The Weather Channel and various other "national" forecasting companies are rarely "accurate" with their forecasts. Local news gets it right.
  • Steve Kirkpatrick · YCP
    I'd love to see a Roku channel and live, onsite coverage of major weather events! And a FREE channel, but with commercials would be my preference too. I have enough monthly subscriptions. I can live with commercials (or ads while watching) to pay for it.
  • Darrell Edwards
    Thanks Accuweather! I'm getting tired of watching mostly shows produced by The Weather Channel's morning guy when I really need an accurate, timely, weather update.
 
 
 
 

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